Pirelli Announces $1.2 Billion Expansion of Rome, Georgia Tire Manufacturing Campus

Governor Brian Kemp announced on September 22 that Pirelli will invest $1.2 billion to expand its U.S. headquarters and manufacturing facility in Rome, Georgia. The governor’s office described it as one of the largest economic development investments in northwest Georgia history.

6 million tires a year

The multi-year expansion will scale the facility’s annual production capacity to 6 million tires and create approximately 1,000 new jobs, nearly quintupling Pirelli’s Georgia workforce from its current 234 employees.

Robotics first, then full automation

The investment will take place in two phases beginning in 2027. The first phase will introduce Pirelli’s latest Modular Integrated Robotized System technology, followed by a fully automated conventional production line.

More than two decades in Rome

Pirelli has operated in Rome since 2002.

Claudio Zanardo, CEO of Pirelli North America, said:

“The U.S. is one of Pirelli’s most important markets and offers significant opportunities for growth. The expansion of our Rome facility strengthens our ‘local for local’ strategy, increasing our manufacturing capacity in the U.S. while introducing the latest-generation technologies, such as the Cyber Tyre, and advanced robotics. This investment will allow us to better serve the needs of the local market, create new jobs, and further strengthen Pirelli’s presence in North America.”

— Claudio Zanardo, CEO, Pirelli North America