VITREUS USA Opens First North American Ceramic Coatings Plant in Newberry, South Carolina

VITREUS USA, a ceramics coating manufacturer, has selected Newberry County, South Carolina, for its first North American operation. The company’s $800,000 investment will create 15 new jobs.

Local production for the brick and roof tile industry

At its new production facility at 200 Park Ave. in Newberry, VITREUS USA develops, manufactures and supplies ceramic surface-finishing products for the brick and roof tile industry, including engobes, glazes, granulates and color pigments used to give facing bricks and clay roof tiles colored and decorative finishes. VITREUS USA is a subsidiary of German company VITREUS GmbH. Operations have started, and the company is in a testing and ramp-up phase.

VITREUS USA CEO Joachim Grothe said:

“Building on several years of successfully supplying the North American market from Germany, VITREUS is responding to strong growth in customers and order volume by establishing local production in the United States. With our new production facility in Newberry, we can serve our customers faster and more flexibly, backed by the expertise of our European team.”

Reusing a vacant industrial building

The company partnered with the S.C. Commerce Landing Pad Program, and the project puts a vacant building in Newberry County’s industrial park back into use.

Gov. Henry McMaster said:

“VITREUS USA’s new manufacturing facility in Newberry County is a testament to South Carolina’s global reputation as a business-friendly state. We congratulate the company on its investment and celebrate the addition of 15 new jobs in the Palmetto State.”